| Content |
| 1 | Aligns with the three Cs of search intent |
| 2 | Includes what searchers want to know |
| 3 | Offers something unique (compared to other top-ranking pages) |
| 4 | Demonstrates expertise or first-hand experience (depending on the topic) |
| Meta tags |
| 1 | Title is compelling and includes the target keyword |
| 2 | Uses H1 tag for page title |
| 3 | Uses H2-H6 tags for subheadings |
| 4 | Has a compelling description that matches search intent |
| Links |
| 1 | Has relevant internal links |
| 2 | Has external links to sources |
| 3 | Has external links to pages that help content serve its purpose |
| Images |
| 1 | File names are descriptive |
| 2 | Alt texts applied and descriptive |
| 3 | Files are compressed in size |
| Advanced |
| 1 | Optimized for featured snippets |
| 2 | Has relevant schema markup |
| 3 | Page is optimized for Core Web Vitals |
| 4 | Page uses HTTPS |
| 5 | Page is mobile-friendly |
| 6 | No intrusive interstitials and dialogs (except those required by law) |